Cheshire and Merseyside health leaders say ‘Smoking Ends Here’ this No Smoking day

On No Smoking Day 2025 (12 March), Directors of Public and Population Health in Cheshire and Merseyside have come together to launch ‘Smoking Ends Here’ a bold new initiative to create a smoke-free future for the sub-region. 

The campaign, part of a commitment to reduce smoking rates, shines a spotlight on the benefits of quitting smoking while supporting residents to take the first step towards a healthier life. 

To officially launch the campaign, Liverpool’s iconic St John’s Beacon was transformed into a striking 480ft cigarette, serving as a powerful visual symbol of the harmful effects of smoking across the city. Messages highlighting the benefits of stopping smoking are displayed on the structure, visible for miles around, such as:

• Quitters will have more energy in just 12 weeks, plus better circulation and lower blood pressure.
• Their bodies will start to repair just 20 minutes after stopping smoking.
• Breathing will improve in just three months. Lung function will also increase by up to 10%.
• Their risk of a heart attack lowers after just one year, as does the risk of having a stroke and angina.
• Taste and smell improve in just 48 hours.

In Cheshire, a No Smoking Day event will be held in the Grosvenor Shopping Centre in Chester city centre, offering free information and support to anybody who is interested in stopping smoking. This is one of a series of community engagement initiatives alongside Healthwatch in Cheshire and Merseyside throughout March, bringing tailored support and information directly to local communities.

Three Chester landmarks will also be lit up red to signify No Smoking Day courtesy of Cheshire West and Chester Council, including Chester Town Hall, Eastgate Clock and Chester Newgate Arch.

Alongside this awareness-raising activity, a brand-new website will be launched, smokingendshere.com, offering expert advice, access to free support, and practical tools to help people quit smoking for good. 

Professor Ian Ashworth, Director of Population Health for NHS Cheshire and Merseyside, said:

The campaign comes as The Tobacco and Vapes Bill, which aims to ban the sale of tobacco to anyone born after 1 January 2009, is shortly expected to have its Third Reading in Parliament. There is broad public and cross party support for the measures in the Bill which will radically reduce smoking related deaths and disease by ending smoking for the next generation. 

Dr Sarah McNulty, Lead Director of Public Health for All Together Smoke-Free Cheshire and Merseyside and local Director of Public Health for Knowsley, added:

Key provisions of the Bill include: 

• Tightening controls on vape product design, marketing and advertising, preventing the targeting of young people. 
• Licensing for tobacco and vape sales, ensuring responsible retailing and limiting access to young people. 
• Powers to extending smoke-free areas to outdoor public spaces, reducing exposure to second-hand smoke and to consult on vape-free places. 

Councillor Louise Gittins, Chair of the Cheshire and Merseyside Health and Care Partnership said: